Without much effort this page should reach the number one slot on google for crowdedalliances. So the question is how did that happen. Easy really, there are no other listings for crowdedalliances!
The point is that if there is no competition and, more importantly, no-one searches for crowdedalliances therefore it is simple to rank for the term. Yet many website owners will go for such words.
What should be of concern is what searches are made that your website could fulfill, what those keywords are, and how your content reflects that. Otherwise you too could rank highly for crowdedalliances that returns no searches.