We took over this Mother of the bride site recently to give it a spring clean, re-design and re-organise the pages and linking.
Initially we looked at the search results and have made a significant difference to the ranking for their key terms. Over the past couple of weeks we have been adding the new seasons fashions from the leading designers, giving a page to each to show the newest wedding outfits. There are many stunning images like my favourite one shown here from Condici.
The new pages are doing well, achieving page one listings and climbing.