Today Google has announced Google’s SEO Starter Guide that says
We thought it’d be useful to create a compact guide that lists some best practices that teams within Google and external webmasters alike can follow that could improve their sites’ crawlability and indexing.
There are also “pitfalls to avoid” that are listed here:

Techniques to follow for on page search engine optimisation
Domain names:

It seems that having a domain name with a keyword may have a benefit.

File Names / File Paths / URLs:

As with Domain name used with keywords may have a benefit.

Header tags:

Page titles are one of the more influential things to use for SEO and should contain [...]

Squidoo has been rattling my cage lately, so finally I’ve gone off, had a look, thought about it, and started a lens. It’s more of a try out and to see what happens so my seo knowledge is going to provide the basis of said page.

I have a page that hasn’t been cached for a long while despite changing it regularly and updating the xml site map. It looks like it’s a duplicate content issue that took a while to find, but that I hope I have resolved. Bunging a link in here to the web design services page in [...]

Without much effort this page should reach the number one slot on google for crowdedalliances. So the question is how did that happen. Easy really, there are no other listings for crowdedalliances!
The point is that if there is no competition and, more importantly, no-one searches for crowdedalliances therefore it is simple to rank for the [...]

I make efforts to get relevant and established sites to link to me, and I approach some that I think my visitors may be interested in.
Why then do I receive so many pointless mass emails asking imaker to link to them in return for a very poor reciprocal link. Always on the look-out for [...]

I’ve been asked a lot of times by friends and acquaintances just why don’t they get the interest they thought their website would generate. It has never been an easy question to answer because there can be as many different reasons as there are aims.
iMaker has decided that this can be a frustrating problem [...]

There is apparently no official confirmation from Yahoo but the forums are buzzing with news that an update is in progress. It seems that the communities are unsure whether it has finished or indeed, if the results we are seeing are going to be permanent.
Looking at the latest Yahoo search results it would seem [...]

The update, refered to earlier has been named jagger. After the longest update I remember and covering three phases, it now appears that the latest google update is all but over. Enough said!

After what amounts to a comparitively small amount of speculation Matt Cutts (a google employee and commentator on google) has said that this is a step towards a forthcoming full back link (BL) and page rank (PR) update. He goes on to say that we should see the update over the next few days. The [...]